I don't want to sound like a ramper, but this a huge deal.
NHL get a $500k equity stake for 3 years worth of exposure.
It's clear the vaccine roll out is unlikely to go as smoothly as everyone would like and it's not clear the vaccine stop transmission. More people will continue to be at home, watching sports and looking for something to spend their money on.
This is absolutely the best time to be building a brand in sports betting, I can't stress how important is to secure these exclusive partnerships now. Shaq, paige, NHL, NBC this couldn't be going better.
Ann: PBH and NHL Enter Sports Betting & Marketing Partnership, page-6
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