Just to give you a possible guide. LMDB did a deal with POH a few years back.
It was 50/50 on profits with LMDB paying development. They got 1 or 2 products out with 12 months and a further 8 a year later.
LMDB target very high end. Reviews were very positive to the products.
POH have built their cosmetics division essentially on these product formulas. So PYC will indeed be able to prove up the benefits and maybe target a major for mass worldwide products. POH are still yet to get that part of the strategy done.
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