To answer your question as to why non-holders are here, your fellow PIO holder came to the CXO forums to ramp up today's news. It's only fair that GB is able to post the same thing (a comparison) he did in response to the cross promotion. I'm here to see what the fuss is about (what the poster wanted) but it looks like there's nothing to see here.
PIO Price at posting:
2.2¢ Sentiment: None Disclosure: Not Held