Actually I think you are incorrect on your assumption on the amount of Market Research that would be done. If a large Corporation or State Agency has a problem that needs solving and Pointerra comes with a solution and good service they will pay no problem. The bigger the pain point the more they will pay.
This is why I have always held the view that Pointerra's success will come from large corporations and state agencies that have spend millions on data capture and desperately require a solution to extract information from that data. Making data useful is where the money is.
As James Worrell rightly points out that there are many competitors to Pointerra, even some that do it better but that's irrelevant because those companies target the smaller firms and with a wider customer base won't be as flexible or agile as Pointerra.
A few more big fish and Pointerra will be across the chasm.
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