The name Retail Food Group isn't the problem at RFG. The business has been run down through poor strategy and execution. Been a picnic basket for lawyers for years.
The trading brands are all solid names. More money wasted rebranding to Savora imo. Customers are still buying Gloria Jean's coffee or a pizza from Crust.
At this stage the sum of the parts is bigger than RFG itself. Food trends are changing and RFG should be leading adopters rather than changing names hoping somehow this is food innovation.
The name Retail Food Group isn't the problem at RFG. The...
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