It’s more than just marketing if you read in detail - they will be creating a game together with these guys, quite genious if you ask me.
My sister’s boy is right into Fortnite and he spends more time watching these guys on YouTube than actually playing the game. The level of influence is enourmous in that target market with these boys getting 5-15mil views per video. Check them out on youtube and read some of the comments!
This being their game too they will be incentivised to push it harder for longer instead of just a few paid mentions.
What a move!! Solid hold for me. As silly as the videos are, they get a lot of attention and sell a lot of product. Combine this with a Disney, Paramount, Nickelodeon release and you have a best selling game
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