POH should have never gone BioElixia alone anyway. The money required alone in marketing to cut through all that competition is enormous. I'm surprised they did as well as they did to be honest. They should have taken a leaf out of OBJs book who are now deeply entrenched in P&G cosmetic lines. So I see this news as a positive, not sure how the market will take it though.
Ann: POH Decides to Put its BioElixia Cosmetic Brand Up For Sale, page-36
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