I find it very compelling that as they sign up more enterprise customers (recurring monthly 5 figure revenue per client estimated in recent announcements) they will have more and more case studies of how using their service can lead to efficiency and productivity making it even easier to win new customers for trials, paid trials and finally as new enterprise customers!
Move over cash flow positive (which I think will be in a qtr or two) and bring on exponential growth
Ann: Pointerra Scales Commercial & Technical Operations, page-53
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