Sentiment is certainly against them at the moment and they are...

Sentiment is certainly against them at the moment and they are paddling upstream without a paddle. In my mind this is only applicable to the share price though and not reflective in how the company is progressing. I think being live in 10 US states is a huge achievement with Canada to come. They have put in a lot of ground work for Canada and should hit the ground running come April.

As far as the NBC deal goes, 4 years is a long time and hopefully by then they won’t be as reliant on NBC for exposure. The deal struck though gives NBC a stake in PBH so it is mutually beneficial that PBH does well so this may mean further arrangements are made beyond the current agreement.