I agree that with increased awareness, we should see improved...

I agree that with increased awareness, we should see improved interest and buying but to me, profit taking is the logical and most likely explanation for people selling into the rise. The SP has closed at 11.5c or lower on 21 occasions since January 7th and traded below 12c during each of the remaining 7 days in that period so I think there's enough volume in that to represent not all, but a majority percentage of the cause.