Ann: Preliminary Final Report, page-20

It seems that Fitbit has decided to start to move towards a subscription model from a sales only model, effectively copying MGM's model of sales and subscription revenue. If that becomes more of a norm it may lead to wider acceptance across more of the population of our Allmytribe subscription.

https://techcrunch.com/2019/08/28/fitbit-is-launching-a-10-premium-subscription-service/

Services are the future of Fitbit . That was the overarching message from an event this week in Manhattan. The small gathering of media outlets found the company spending most of its stage time on software and services, leaving a small window at the end to discuss the launch of a pair of hardware products, the Versa 2 smartwatch and Aria Air scale.After a decade of leading with hardware, Fitbit has no doubt seen the writing on the wall in the wearables category. It’s true that devices continue to see growth, but with Xiaomi and other Chinese manufacturers devouring the low end of the market and Apple utterly dominating smartwatches, Fitbit is looking at other ways to leverage its presence in fitness.Fitbit Premium will be a cornerstone of that play. At $10 a month or $80 annually, the company is eyeing a revenue streaming beyond device sales and enterprise/healthcare partnerships. It’s a play that echoes similar moves by companies like Apple, which has seen services and content become an increasingly important part of its revenue model as sales on devices like the iPhone continue to stagnate.