I agree with some of what you're saying. Building up the balance sheet is important, trade payables stand out!
I think what is really promising with this 'start-up/young' company is the gross profit margin that they're making on revenue. It suggests that with some scale and continued product development CCP could become something great.
Don't forget that they raised ~550k+ in July. Seem to be managing the cashflow pretty well.
I agree with some of what you're saying. Building up the balance...
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