The way ICI has been acting for the last few months its quite...

The way ICI has been acting for the last few months its quite frustrating. No stability! Making it easier for people to trade short-term instead of trusting the progress the company is making!
Don't understand why the F it jumps all of a sudden doesn't last even a week and goes back to the bottom barrier.!!
People who are waiting for the next jump to sell and get out of this, I don't blame them. I'm a long time holder and could care less with the fluctuations!
Sometimes I also wonder if I should start doing the same, sell at peak and again buy back in the dip which would be in a week.
But seriously, why all sorts of positivity around this company still not taking it SP above 50c!!
An amateur here and if an expert could shed some light, would be much appreciated!