Happy Friday all! Can anyone help me understand the revenue...

Happy Friday all!

Can anyone help me understand the revenue model in further detail. I look at the increasing number of logo's and contract wins but the revenue doesn't seem to be increasing, whilst i understand recent signing (IMG/Hockey etc) revenue hasn't hit last years numbers, i am wondering what the Sign up fees, monthly fees actually look like. Surely if we are the global leaders in this space then we should be able to demand a decent fee for our service. I understand that partnership revenue and reoccurring monthly revenue has been confirmed as the key growth areas in recent webinars, but what are the actual $$$ values per deal. Surely a sign up fee for a whale should trump our whole years earnings in one go?
I wonder if a US major signed on what that looks like in terms of upfront $$$ or do we just give the tech away to get a foot in the door at this stage and rely on a monthly fee and some sort of profit share?
At what point will the app be released for regular subscription based users to sign up for a monthly fee as another stream of revenue?
If anyone can share any details that would be great, thanks