Just looked back at 2023 annual report - they flagged increase in marketing and distribution investment, and lower profits for this year past. Seems they have followed through on this and will be interesting to see the return on investment. Shows consistency, integrity, etc. I really like their brand FWIW and enjoy the Herbs of Gold Muscle Resuscitation which I use multiple times a week after exercise. Branding, messaging, and distribution approach seems quality.
I still can't find any more information on the distribution expenses. Are these paid to distribution companies? Are individual stores incentivised to sell the product?
VLS Price at posting:
$1.85 Sentiment: Buy Disclosure: Held
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