Nice research @Pipeline50 - I hadn't seen this before.
@mhkforevermci - these are great charts and I really liked the detailed unit economics they broke in their 1H results (showing ARPPC and retention curves).
I used this data to build a cohort model for their Q2 2019 paid acquisition here and covered more about how it works in my blog.
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Nice research @Pipeline50 - I hadn't seen this...
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