St Vincent's is "independent". IMHO they cannot be seen to push...

St Vincent's is "independent". IMHO they cannot be seen to push push push.
If a customer sees, hears or reads 50% reduction in staff costs from an independent, it will spark interest and to ask more questions.

If they front up and ask BB about a 50% reduction in analysts time (as per St Vincent's report) he can answer with the following:

Yes it is a 50% reduction in labour time when you are comparing like for like

BUT

1. A subordinate (probably 1/2 the pay rate) can load the machine (significant benefit).
2. The machine Works 24/7 not 8 hours a day (probably St Vincent's daily time frame).
3. It automates reporting, including emailing patient, doctor results - IMHO - significant reduction in "boring, currently clunky and not profitable" admin time.
4. It can handle high volume without increasing your staff - so you can reduce your charge per read for marketing purposes in the hope of doubling your throughput and thus create FANDANGO profits.

These are just a few.

The idea at a conference is getting people to delve in.
If you get a sale at a conference (especially from a new entrant to market) then it is an absolute bonus.
When a sale is $300k+ there will be a lot of BB and salesman and customer chatting before a cheque is cut.