I agree that this video is excellent. It has the same high quality production values possessed by the other case studies that we have seen from the company.
But I’m curious about why they chose a Welsh case study for a US conference.
My understanding is that Americans can be a tad parochial. Wouldn’t a US case study have a greater impact?
I’d be interested in hearing thoughts on this, especially from those who have a marketing background/experience.
Or have I got it wrong about Americans, and the Welsh accents and location would not hinder impact?
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