Ann: Presentation to CleanTech Conference, page-57

There seems to be an awful lot of debate going on in the dark around FRG versus other air purification systems - and as I've said before - I am going nowhere near that....

But as someone who has 30+ years in healthcare marketing - I remain more than a little confused about what it exactly is that PO3 will bring to market and how it may offer a meaningful 'end user' benefit (which is quite separate from a technological difference - because if end users neither recognise nor understand PO3's point of difference - then it is largely a mute point).

It doesn't take much google searching to see that PO3 is not exactly in unique territory globally. One of the most 'active' players in this segment seems to be Plasma Air out of Connecticut.

They offer air purification systems based on ionisation / plasma etc - and have clearly gone some way down the commercialisation path....

1. They've independent testing to show / promote safety
2. They've sold units into hotels - and at the premium end
3. They've sold units into educational institutions

...surely our mates in Melbourne are playing catchup with marketing / sales / distribution / support - regardless of the relative merits of the tech???

Here's a few screengrabs from their website.












.....and to somewhat gratuitously add fuel to the PO3 forum debate....they'e even managed to end up in a little hot water around safety.....which clearly reinforces some of the challenges in having 'disruptive' tech adopted more broadly.








I held PO3 (with faith) for a long while. But the day I found I could not articulate PO3s point of difference I questioned whether I knew enough about the stock to hold and decided to divest my holding. I managed to break even (just!)...so I'm not sitting on the sidelines full of bitterness which seems to be the case for many non-holders (a sentiment I have never understood - geez - why pick at the wound when you've sold - surely all that energy would be better placed at doing some research on new stocks....).

Maybe other forum members can help me out here - if someone came up to you in the street and asked "Why should I buy an FRG until for my home / office / school / medical practice rather than other air purification systems that also claim to kill COVID?" - how would you respond?

All IMO / DYOR / etc etc - and be nice...it's more fun.