Locally, in AU there is a huge uptake of probiotic drinks, filmjolk and kefir. A2M could have stayed true to the brand by expanding into these natural products or really any other dairy product of quality. On the other hand, coffee creamers are highly processed with little protein, A2 or not. Here are some of the ingredients in Nestle's creamer:Coconut Oil, Sugar, Sodium Caseinate, Dipotassium Phosphate, Monoand Diglycerides, Artificial Flavour, Beta-Carotene
And you don't think that lining up with these will hurt the brand?
By the number of Upvotes you've got, it appears that many here mainly care about the relatively short term profits over the integrity of the brand. 'While the price is going up the company cannot be seen doing anything wrong' - attitude.
Ann: Presentation to Macquarie Australia Conference 2019, page-88
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