Nea is hard to ignore, can someone explain the logic of the ltv? Why divide by churn?
On an ltv basis this looks cheap. On an acv perspective iz looks expensive.
Ltv is saying = acv x margin = ebit
Then take ebit and divide it by the number of people leaving! Why? I struggle with understanding why.. At the least is should be times the people staying I.e acv x margin x (1-churn)
Ann: Presentation, page-21
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