Who needs heavy debt when you can talk about: "Driving towards a...

Who needs heavy debt when you can talk about: "Driving towards a long term milestone of $1 billion in sales"?

I usually hate these kind of statements. However, as an occasional Redbubble customer - as well as an investor - and tracking the company's progress over recent years, I do take note of this statement [however outrageously big the $1billion figure and vague the term "long term" might be].

I also usually take little note of "sales", as it is profits or dividends that really matter.

However, you need to be able to walk before you can run and I think today's result might indicate that RBL has mastered walking alright...

The lack of hype is perplexing though, given that this is a super super "sexy" stock. On-line retail with a creative twist accessing a global customer base, talking about cool things like "flywheel effect" and on the conference call there were quite a few analysts who are obviously following the story...

... all the more surprising to see RBL suffer the neglect here on HC.

Am I missing something? I have not followed the story that long, so perhaps I am not aware of some corporate history that made RBL a HC pariah?

Anyway, today's share price jump will mean that I will have to spend a bit more time on RBL...

GLAH