Given history with some of the known suspects involved in POP, it will need to show some form and a clean set of heels before the market falls in love with them again...once bitten twice shy as some would say.
I also suspect there will be an active non-compete clause from her previous life that limits POP rushing in to the formula / baby candy space again in a hurry.
But given the irrational behaviour of the market over some companies it is a bit of a crap shoot at this point as there are no actuals to prove one way or the other.
Ann: Primary Opinion raises $43 million, page-119
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