I know the question is rhetorical and coming from someone with...

I know the question is rhetorical and coming from someone with short interest, but I will answer your question since it could help with risk management for your position. I have nothing against shorting BTW, often do it myself for funding and NMT has been a great win for you because of the vanadium sell-off scuttling their project for now, leading to an unexpected CR. Don't bother trying to antagonise me I won't respond.

NMT increased marketing has been part of the response to the developments in Europe toward the formal legalisation of environmental requirements. See here https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal_en
On the back of this there are a number of funding options for which you basically need well presented marketing initiatives to help get allocated. You would have noticed if you are following this space FMG taking this to the extreme with a number of publicity stunts to boot. NMT have been working on making their solutions more presentable as well, for example with releasing marketing materials on a new youtube channel https://youtube.com/@Neometals_NMT?si=cAfBEi6biA_XpmE0
Simple logic would dictate more of these releases over the year and I for one encourage as much of it as possible.