Ann: Profit Guidance, page-46

I disagree. There is a big tailwind for natural products. A lot of vegan ethical health conscious women out there who love this stuff. Problem is not of lot of barriers to entry. Bwx have worked on their logistics and costs bring acquired products into inhouse production. This should improve efficiency with scale. The business model is sound but the market is fickle. My question is whether their products are consumer discretionary or staples. I think maybe the former which may be a problem. I am absolutely shocked by the way this company has fallen over. Nov ebita is a small ray of sunshine. Massive loss on this one for me.