Ann: Profitable Q1 growth amid optimisation of operating settings, page-8

  1. 46 Posts.
    lightbulb Created with Sketch. 8
    This reads poorly to me.

    Profitability increased through cutting marketing costs (growth driver) as opposed to margin maintenance.

    Increased desire to cut costs during October. Will there be a commensurate impact on sales? Maybe not in the short term but...

    "In the first half of October we were able to achieve 5% revenue growth"
    That's only 15 days and could end up being a rounding error by the time next quarter comes around.

    Looks like a company announcement searching for good news in the pcp comparisons.

    None of this would be a problem if CTT wasn't trading on a PE of 66!

    Sell
 
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