Ann: Progress Update, page-62

Good point. They will get a small take up but I agree they will be competing with free products already out there.

Their market is not families with young children, their market is families with young children that know the product exists. Advertising is not cheap and could outweigh revenue. Not saying it will, just that it won't be as easy or as profitable as a lot of ppl think.

But still, I see the app as a nothing more than an introduction to their technology, or a shareholder pacifier, profit will be minimal IMO. As we are all no doubt aware, there is a far bigger picture for those players able to capitalise on this technology.