Good piece, thanks for sharing that. Strategically a good move by ZEO taking a small stake. More and more farmers realising regenerative farming is the way to go but like all "old " industries, and farming is about as old as it gets, it takes time to change attitudes which leads to changes in approaches. As someone in the piece said, the key will initially be foodies demanding quality and traceable product. From there it enters the mainstream.
Soil degradation is a worldwide issue. ZEO seem to be on the right track with some tech which is slowly being proved up. Long way to go, but I am adding here.
Ann: Promising Soil Carbon and Nutrient Retention Trial Results, page-12
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