Ann: Proposed ESOP Pool and Issue of Options to Directors, page-8

You have to love the timing:

First announcement - Report bumper numbers that show exploding growth.
'Market cheers!'
Second announcement - we just signed Pizza Hut, the largest pizza franchise in the world.
'The market is really getting excited now, this company is going places! I have to buy in right now!'
Third announcement - we just gave ourselves some options @25 cents equivalent to around 10% of the shares on issue.
'Market reaction - WTF, those greedy pigs, sell sell sell!'

s.loeb