'Disruptive' doesnt necessarily mean that people would resist...

'Disruptive' doesnt necessarily mean that people would resist its uptake. On the contrary, this should have been the easiest thing in the world to market, given the current standard out there (FOB test). Not only would way more people happily submit to the test but the savings to the health industry of having to avoid a boatload of unnecessary colonoscopies. Hell, why do you think a shit ton of people invested in them - for those very reasons.

And thats really where you have to ask yourself the question, if it is such a radical, positive change - why the hell couldnt they sell it??? I'd love to hear from someone, anyone, who has ever seen, used or been tested with a Colostat kit.

Good luck to you.