I am interested in the consultant model. Seems like most of the risk is moved onto the individual lawyer and GTC/AFL act simply act as the back-end. I'd imagine the main overhead would be marketing, as stated in the slides this is minimal given the strong/ish organic traffic. I typed up some keyword searches into google and found GTC come up really early on organically as well.
One of the main issues people have with listed law firms is the whole 'partner equity' structure. GTC seems to be a platform to connect clients to lawyers, this structure is gaining popularity across many different industries. It might not be the worst thing for this company long term to move towards being a platform that connects sole traders. This should reduce SGA's which would be great!
Ann: Proposed Merger with GTC Legal Group, page-15
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