Some interesting info on the subject...

Some interesting info on the subject here:
https://www.statista.com/statistics/647645/southeast-asia-ecommerce-market-size-country/

Here is an interesting graph from the page. Ignoring the red bars (which I think should be taken with a pinch of salt), there is an obvious surge in all countries in 2021, due to COVID. These are mostly from a very low base, and then hold well in 2022, with all showing further growth. This is very different from the experience of Australian online retail. It seems that the much predicted permanent consumer shift towards online retail actually happened in SE Asia.