2 cents is a get out of jail card for intended holders. IMO, you'll probably, never see your current average, I've reduced mine by 70% and has now given me hope to recover my long held investment at those higher prices.
This, clearly, is this management's last chance to get value for its shareholders, with proper timing and correct pricing decisions. Must not treat it's products as elitist, luxury class. They have lost that market due to Covid and inflation/interest rates. The middle class rejected $4 per litre Oat Milk, they won't pay above, even near, beef prices for non beef protein food. That market is having too much trouble just paying their rent and mortgages.
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