They have more to gain by concentrating on the large churches which is still their stated strategy. Only once they have pulled in a high level of these, would there be an incentive to branch out wider with the much lower ARPC and higher overheads. I think the product is already largely self service but the company has a sales force to reach the large churches. Look at the map of the USA and where their customers are based. There is still a lot of opportunity in states with just a low uptake. There may be better opportunity in aligning the product with a wider range of charities (their new campaign function should be directly applicable) rather than chasing small customers.
PPH Price at posting:
$3.49 Sentiment: Hold Disclosure: Held
