use of the words "full suite" instead of just using the phrase " access to the licenses required for growing, producing distributing etc.." is similar to stating exclusivity in previous Ann regarding Red Tractor & Coles.
Clearer, accurate and not misleading wording is needed in QBL's communications.
Trust is eroded when just one statement is proved misleading, its completely gone when there are multiple examples.
QBL Price at posting:
4.2¢ Sentiment: None Disclosure: Held