Who else has seen the re-branding of the Matso's Mango cartons?...

Who else has seen the re-branding of the Matso's Mango cartons? The cartonage and labelling has been changed not too long ago. Maybe 18 months? This is expensive and goes through extensive approval processes. Now, yesterday, I am seeing again new cartons. In a mild orange color with no reference to any Mango fruit, which is (apart from the Ginger) the trademark of the Matso's brand. So, has anyone heard of any explanation, why there had to be another $100.000 been spent, probably a new Marketing Manager had to tick off on it's KPI??