Hopefully Zip will get some volumes out of the Qantas deal. I see it most used for small businesses based on airline market demographics:
Budget leisure (usually younger people travelling domestic, maybe a trip to NZ or Bali)
- Willing to use BNPL services but market dominated by Jetstar and Virgin Australia.
- Jetstar promotes Afterpay instead and is typically more price competitive than VA
- VA promotes Zip but with no payment surcharge I suspect margins are very slim
Premium leisure (usually 50+, long haul international travel to Europe)
- Unlikely to use BNPL services, total fares often exceed Zip credit limits (beyond even the $500 co-payment limit)
Visiting family and relatives (usually first/second generation immigrants to Asia)
- Useful for lower income segment given difficulties accessing traditional credit, though tech literacy potential issue.
- However, Qantas does not have high VFR market share in price sensitive markets (e.g. BKK, CGK, MNL)
- Higher income households would likely avoid Zip given the 1.5% surcharge and high levels of personal savings.
Sole trader/small business travel (usually interstate capital city domestic travel)
- Sole traders/new businesses tend to have difficulties accessing traditional loans so would be useful for cash flow.
- Surcharge not as much of an issue due to being tax deductible
- Established small business owners could use business credit cards for rewards instead.
Corporate travel
- Usually have corporate accounts and credit cards, not a volume generator for Zip.
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