To be blunt, short-term profits should play second-fiddle to...

To be blunt, short-term profits should play second-fiddle to growing market share....as, in time, whatever profits are generated, will depend on volume...drinks is a volume business....period!

Also, being blunt again, this ride has always been about a buyout....that's way more likely and at a good price, when a buyer [Lion/CUB] sees genuine market share growth!

I believe, we are now in the washout years following the "craft beer" fad. I believe GDA can now "crystalise" its value proposition and become a very attractive deal for an industry major! We are more than a fad!