I am extremely pleased with this update.CV1 are in a land grab...

I am extremely pleased with this update.
CV1 are in a land grab for customers, and will end up with a de facto monopoly like cabcharge or PEXA where once the service is installed, the barrier to change is high.
The approach of spending now on a sales team and on growth is completely correct, and all spare profits should be reinvested in more sales and marketing to achieve this aim.

I think this is exactly what is happening.
This is an amazing opportunity for investors, as I believe the potential is poorly understood for now, and people are instead assuming the business is in a steady state with limited profitability.
When you realise the profits are being channelled back into growth, and those costs will drop when growth plateaus, and will result in great future profits the share price will rerate.

i expect those profits will be in the order of $1m per quarter, on current customer base, growing along with it. You can make your own calculation about where that leaves the shareprice.