Interesting that a lot of the language has changed since...

Interesting that a lot of the language has changed since previous chair left, with a larger focus on profitability.

No mention of becoming 'the most dominant kava company in the world'... and probably agree that this didn't fit with the rebrand to 'Calmer Co'. Gosh so much kooky stuff happened in last 12mths.

I very much LIKE the focus on profitability, and headline of "natural products that promote calmness, support mind & muscle relaxation, and improve sleep" fits the Calmer Co brand. But it probably doesn't fit a recreational beverage company, which is what we're becoming IMO. Are we Calmer Co? Or Taki Mai? Or Fiji Kava? Or Danodan? Nobody knows much of any of them so we should probably just focus on the category killer. That is Fiji Kava for the time being, but we're putting time, energy, and money into Taki Mai. Will Taki Mai become the category killer?