I think we cross a lot of catagories.We're in the same catagory...

I think we cross a lot of catagories.
We're in the same catagory as panadol but more effective for what Kava does, anti anxiety wellness.
In the sports drink area, muscle relaxation recovery.
In the red bull area but calmness and wellness not hype and anxiety
In the alcohol after work relax catagory but antidepressant not the downside depressant, health and close relationship wrecker, cognitive destroyer
In the social drink space, but a bit meditative
Kava is the healthy drug hit but not the big bang of Heroin, Cocaine, ICE and worst of all alcihol.
We all know it works and for many situations is way better than alcohol.
Take this muddy water and your going to feel wellness relaxation and support health.
Nobody has cracked the formula for promoting it yet?
But checking Coles
its obviously selling, stocking levels seem to have increaded slightly but still many out of stocks which must be suppressing sales.
I think quickstop will be company making as it will be stocked and more peope will rely on it for a daily hit.