I think Anthony has done a brilliant job restructuring CCOWe...

I think Anthony has done a brilliant job restructuring CCO
We have a logistics and production system from farmgate to store.
What we haven't been able to do is market effectively, we know Kava is effective and enjoyable,
We have it in Coles but no advertising and no one ensuring the shelves are stocked, basics of retail.
Still going OK.
Marketing is over influenced by the tastes of management? which is a product of lack of cash again?
Need our Michael Jordan.
However
The new Takimai ready to drink range is a revolution in presentation and taste?
We did $4 mill last half
There's $4 mill of sales ready to go
I presume they've tested the product/rollout with consumers.
We are now a flavour company?
The shots have been successfully packaged re. Australia
No reason to think the US shots aren't packaged right for their market?
Initially we will be marketing to people who already use Kava?
Go to be a easier sell.