AVA 4.55% 10.5¢ ava risk group limited

Ann: Q2 FY2024 Trading Update, page-11

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    Both Scotty & I are posting about the manner in which they are reporting guidance to shareholders and any other investors looking at their reports. If they wish to give guidance in the form of "intake of sales orders" for contracts the income of which may be spread over more than one annual accounting period then that figure will not represent the revenue or profit they will receive within that next 12 mos. This confuses a lot of investors and they become disappointed when the annual figures do not measure up to the "sales intake orders" shown in their guidance. It could be said that those who misinterpret what has been said are not doing their due diligence thoroughly and whatever mistake or decision they make is just too bad. But it does affect those comparing year on year figures without noticing that the company is not reporting guidance in the same way as most others. This matter was recently discussed on "Livewire" by a fund manager who actually raised it as a possible reason for avoidance to invest because it was not indicating what the actual guidance for annual profit might be and was not useful in making a proper assessment. These comments are relevant regardless of whether revenue is increasing or decreasing it is simply making the point that they would be best giving guidance about their expected annual revenue and profitability as well as sales intake figures for longer term contracts.
 
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