Ann: Q2 Sales Update and 2022 Half Year Results, page-13

As electronics is not a necessity, executives could say whatever they want, but a person can hold off from buying a new TV and buy it when needed. There's no sense of desperation. It just gets deferred.

As the opening for restrictions for Delta wave was phased out, people simply bought the item. I did the same.

I would have thought that revenue would decline but profit would be up due to the rush to get items. The opposite has been the case. This is poor margin management the way I see it. 10% decline in profit will hit shareholders dividends. Yes, it can be pulled from higher payout ratios but that leaves no room for sustaining capex and expansion.

Almost half a billion in debt sitting on balance sheets when int-rate is about to go up 3-7 times within a year or two.

Investors will never learn that this game is about valuation, and not marketing. It is about +ve or -ve return on the money.