In other words , If Myer has 986m of intangible assets on its books then Myer could write down 50m of intangible asset per year for the next 19 years and pay no tax on that 50 million of profit each year.
Thus by writing down 50m of intangible asset it therefore allows Myer not to pay 30% Tax on that 50m they write down, saving Myer 15 million per year in taxes for every year they choose to do this,
With the Company Tax Rate at 30%.
Bear in Mind there is Fudge on both the Bullish case and Bearish case.
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