Ann: Q2 Trading Update, page-224

Westfield is one of the true great Australian success stories. they conquered Australia, then did the same thing in Europe and the USA. The sale has nothing to do with rent yield.

Rent is only going to reduce for Myers because they will have less stores and reduced space in current stores.

You think Myers could offer loans or insurance to "drag people in to the stores"? If you really believe this, then you need a reality check. I have not talked to a person about insurance in 10 years. Loans? Likewise, except for the occasional bank visit. Also, you might want to review their 5 year plan.

Myer is being hit online, but also in store. Shopping centres are the new department store. Chadstone and other centres have expanded to have everything.

You said: "Myer can change with the trends, fashions, seasons, and fads."
Can't you see that IS the problem. Myer hasn't changed. It is is increasingly being seen as not on-trend and not keeping up.

Re-read the Q2 update without your rose-tinted glasses. There is LESS foot traffic, LESS revenue, LESS profit in H2. It's not just 2-3%, but materially less. Cashflow is becoming questionable, at best. Don't believe for a second that the dividend will stay if the H1 result is below par.

Any sensible investor would limit their exposure to the possible (and increasingly probable) downside.

Goid luck.