I possibly remember you say similar things back when the stock...

I possibly remember you say similar things back when the stock was near 80 cents, look where it is now. On the mathematics, each store has its own Margin and burn rate. A decrease of 2% of sales for entire Myer could mean that 20% loss in sales for 10% of their stores, while the rest 90% are performing as normal. 10% would be 6-7 stores operating at a possible loss, given margin, lease and employee expense are very much fixed. Another closure of 6-7 stores would mean Myer losses 8% of its group revenue, market value can be estimated by using DCF or earning multiples, this is exactly why Myer's MV deteriorates. Not because investors view this as a temporary problem, but store closure is inevitable. Downward market sentiment and a bad management team, you are pretty much betting on a white knight to save the company. It would be thankful if the stock price stops falling, but going back to a dollar? You gotta be dreaming.