Yep - nothing wrong with the original Atomic as a beer, but it...

Yep - nothing wrong with the original Atomic as a beer, but it clearly didn't work as a location specific sub brand...

Rebrand it along the lines of the Freo and Eumindi venues and put more of the regular lines in the rotation.. or divest it in favour of a venue in a more coastal Sydney location...

(Mind you - talking out of my a** here - have no real knowledge of the Sydney hospitality scene and whether it's really practical - I just don't know that cutting our losses by ditching Sydney as a whole is the right approach either)