Eighteen months ago, Zip was available in one market, today we’re in 12 markets across five continents, and we’re only just getting started. To create a platform for continued global growth, Zip’s operations are uniting under a single, globally recognisable brand. Quadpay businesses in Canada and the US will be renamed Zip and a bold new brand identity and purpose will be rolled-out across our markets from mid-August.In a competitive marketplace, Zip’s new, fearless brand will provide clear differentiation. Built to reinforce Zip’s commitment to developing fair and responsible products and putting people at the heart of everything we do, the new brand will become the foundation for Zip’s engagement with customers, merchants and Zipsters the world over.Zip will engage in a program of transitional communications to customers and merchants over the July-August period, to ensure widespread familiarity before launch. Brand awareness campaigns will be developed in key markets to further accelerate consumer and merchant adoption.Zip Managing Director and Global CEO, Larry Diamond said:“ We believe Zip can become the most fair and responsible payments brand in the world, on the side of merchants and consumers. We've built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the centre of all that we d
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