There's no doubt that XRO's done well to open up a new market, something that you would've expected the major competitors to have been at the forefront of. I feel that expanding its customer base is going to be an uphill task for XRO this year with MYOB and Intuit rolling out their online versions it won't get any easier. working for an accounting firm myself i can say that there is a lot of resistance from clients when it comes to changing over to a new accounting software. A lot are choosing to hold out for their current providers to roll out their version. IMHO XRO now needs to find a way to differentiate themselves further for them to substantiate their current market value otherwise they will probably see stagnated growth in signing new customers, or worse, losing their current customer base to their older software brothers.
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